About the project

In July 2010, BLOODHOUND SSC held its biggest exhibition to date at the Farnborough International Airshow. This was intended to promote and reveal sponsors, encourage new sponsors and engage the public in the project. It was also the first ever reveal of the full scale show-car to the public and international media.

This stand consisted of a large glass pavilion, showcasing the full size show car and various pieces of equipment such as the EJ200 jet engine.

You can find out more about the Bloodhound SSC Project on their website.

The challenge

Running up to the show, all of the graphics of the information displays needed to be designed and sourced. The layout of the pavilion itself was arranged, and the overall branding and universal feel of the exhibition space detailed.

Unified brand identity

Despite there being a wide range of exhibits on show, the entire stand needed to feel like one. This meant that everything from the sponsor signs through the key engine explanation to the simulator needed to have the same graphic identity.

Info-graphics and explanations

With the complexity of the vehicle itself, as well as the design history behind it, there was a key challenge to make sure that all elements of the project were explained in a simple and clear manner.

The solution

The final trade show stand featured a graphic identity with clean and simple lines, all focussed around the project colour schemes. There were sponsor boards highlighting key contributors to the project and advertising them to visitors of the stand. There were also infographic display boards, explaining things such as the jet engine, different vehicle confiugurations and the rocket development.

In addition to the stand, there was promotional material such as leaflets and brochures, electronic signage for the television screens, and branded clothing for all of the team members on the stand.